SocialEngine Blog

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3 Ways to Keep Viewers Actually Reading Content On Your Custom Social Network Blog


Information wants to be free, but when we come across information online, we often don’t read it. That is just how we behave in our modern tech-driven society. You yourself have been to countless blogs and websites, but you don’t stay on them very long. On average viewers spend about 1.5 minutes on a blog. That’s it.

Now that you are managing a custom social network you might consider blogging to engage your users. Here are three ways to make sure visitors are actually reading your content.

1. Keep your sentences short. 

Less is not just more, it is everything. The point is to be concise. People online have short attention spans. Make your content easy to digest. If you can use fewer words, do it. If you need to flesh out a larger idea with longer sentences go right ahead, but make sure you use only a few per paragraph. Keep the others short. They are easier to write, and easier for your audience to understand.

2. Break up paragraphs with bullets.

Did we mention less is more? Much like short sentences, bullets will support concise messaging, however they also make your content scannable. Bullets are helpful for a number of reasons:

  • Bullets grab attention
  • They add whitespace to your post
  • People like lists
  • By nature they are brief and concise

You want your readers to understand your main points at a quick glance.  That’s what bullets do. Use them!

3. That headline though.

The first thing your visitors ever read is the headline. It’s also true that most people don’t even read past the headline. With social sharing and retweeting being the norm, you will want to make your headline catchy. It should command attention and accurately describe the post’s content.

The above 3 recommendations are a great starting point. Concise and scannable content, armed with a catchy headline will connect with your audience.  Start your blog this way, and you will start overcoming all our short attention spans.

Thanks for reading! If all this talk of community building has you excited, we’d encourage you to check out SocialEngine. The best way to build your own social network.

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How Interest-Based Communities Help Those with Social Anxiety


With social anxiety being the number one disorder troubling today’s society, it is only natural that we collectively look for effective solutions. Fortunately, one solution, the beginning of a path to healthy interaction, is profoundly simple: interest-based communities offer a natural solution on several fronts.

First let’s look at some of the fears that keep those with social anxiety from making connections with those around them.

  1. Being Over-Shadowed – Imagine, you show up to your new job and you see all over the other employees’ cars, all of those experienced, knowledgeable, and out-going coworkers. There is simply no way that even your best qualities can compare to that. Infinitely better to just go home.
  2. Having Nothing to Say – You finally made yourself get dressed and go to a party, against your better judgement. Now what? You tried to talk to the nicest person there, and after got stuck after “Hi, so… You like parties…?” Why do you even try?
  3. Subsequent Rejection – And there it is, those knowledgable and kind people won’t have anything to say to you either, and won’t want to work with you. They’ll just wish you stayed home too.

The list could go on: the debilitating fears are real. But community offers solutions that are just as real.

  1. Every Member Matters – Well-managed communities are designed to give people voices. Some voices will always be louder than others, but the structure ensures that each member’s voice — regardless of their talents or level of expertise and involvement — is valued and taken into account.
  2. Inherent Conversation Material – Interest-based communities bring people together based on common ground. Community members join because the group represents something that they are passionate about. And this interest, this shared passion, provides endless conversation material.
  3. Confident Inclusion – Communities provide natural accountability even for those who are least inclined to involve themselves. Knowing that you will always be welcome, even when you are feeling the most reclusive, gives the freedom and flexibility to confidently reach out to others.

Even if the progress is slow, interest-based communities provide a natural solution for many of the issues that plague a large percentage of today’s society. Social anxiety can cause mental and emotional struggles that make interaction not only intimidating, but nearly impossible, but community creates a path out of the isolation and into healthy human interaction.

That’s all we’ve got for now! As always, if you are feeling inspired to get out there and build your own community, we encourage you to check out SocialEngine. Let us help you make your dreams of building your own social network a reality.

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Vote for SocialEngine for 2016 CMSCritic Awards


Great News! SocialEngine has reached the nomination for the CMS Critic Awards under ‘Best Social Network Software’ category.

We want to thank you all for showing your support by nominating SocialEngine and helping bring us to the finals.

We won “Best Social Network Software” last year so this year we decided we wanted to start a winning streak. We would really appreciate it if you can follow these 3 simple steps to cast your vote for us:

  • Go to:
  • Fill in your name, email and select ‘SocialEngine’ under “Best Social Network Software” category.
  • Click on ‘Submit Vote’ and you are done!

Voting is open until November 1st, 2016 so don’t delay!

Let’s get SocialEngine another win!

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September Community Roundup

Hey everybody! Here’s a quick recap of what is happening in the SocialEngine Community in the month of September.

New Add-ons and Updates:

Native Mobile Apps for SocialEngine – Having your own Mobile App is very crucial to increase engagement on your Social Network, and for the success of your online community.


Donations – Simple and useful fundraising feature for your site. Donations plugin is aimed to give you an opportunity to make and accept donations using PayPal.

Hashtag – Hashtag makes their content easier to be searched, categorized as well as targeted to expected audience in online communities. continue reading »

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Branded Communities: Who, What, Why, When, & Where


Branding your community takes it to the next level. First, it benefits those in the community by requiring them to clearly identify ideology, methodology, foundations, and goals. Second, it creates a natural and effective way to reach out to others, resulting in growth in numbers and maturity of purpose. So let’s explore five essential aspects of what it means to brand your community.

Who: A group of friends, acquaintances, family, or anyone else who shares common interests and goals and have grouped together to enjoy the process of reaching those goals.

What: Branding your community involves determining a recognizable ideology, setting objective and attainable goals, and creating a memorable symbol that represents. A brand represents who you are, what you do, and why you are doing it.

Why: Clearly stating who you are in words and symbols builds credibility, setting your community apart as legitimate in a memorable and sharable way. It makes a clear statement about who you are that attracts like-minded individuals, sparks interest among those who do not yet know your community, and is an easy way to share your goals.

When: As soon as you have laid the foundational principles and determined the goals of your community, start creating a brand. Building it along with your community gives it authenticity. No worries, however, if you have already passed that stage — it is never too late to develop a brand for your community.

Where: Now that you have your brand constructed, you can market it, giving other the chance to become acquainted with it. When sharing or broadcasting, choose locations carefully as you are building associations — as much as possible, show your brand alongside others that are reputable or serve for an effective comparison.


Creating a brand for your community is a process that takes time, energy, and resources. But making that investment has many benefits for your community:

  • Focus
  • Clarity
  • Recognizability
  • Memorability
  • Growth
  • Shareability

Ready to invest in your community? We are here to help you each step of the way.

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Crowdfunding: Beyond Fundraising


From traditional fundraising and peer-to-peer loans to the emerging models of consumer-to-business and marketplace loans, the potential of crowdfunding is seemingly limitless.

A Needs Business

Crowdfunding can be thought of, simply, as the process of pooling funds together to support a cause, creative project or even a product. While this idea is not new it certainly has been scaled to fit current needs. It is, in fact, a “needs” business. The industry was born out of necessity following the 2008 economic collapse when heightened restrictions in the financial sector made traditional loan vehicles more difficult to obtain.

Expanding the Scope to Business Sector

The relatively new and innovative models of crowdfunding and peer-to-peer lending have led to explosive growth over in the US over the last several years increasing the number of platforms, from 191 to 375. Globally, the numbers are much higher. The marketplace has taken notice and many sites are now beginning their foray into business sectors.

Mitigating Risk

When crowdfunding a business, experts mitigate higher risks by leveraging certain assets, making investing in a business attractive even to novice crowdfunders. This may be accomplished by trading or purchasing invoices and other equity-based transaction models. Many crowdfunding websites use new forms of data aggregation, in proprietary ways to discover the creditworthiness of applicants, further reducing monetary risks to funders.

Exciting Potential

For some, raising capital for a startup or being an important early investor in a creative endeavor is more about the thrill than the return. However, as crowdfunding sites learn to meld the altruistic experience with potential for profit, more investors this burgeoning industry.

That about wraps it up for today. If you are feeling inspired to build your own community, we encourage you to check out SocialEngine. We’ll do all the hard stuff so you can focus on building a community.

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Relationships and the 6 “R’s”: the Foundation and Keys for Community Management

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People are the foundation of and the reason for community, so how better to grow yours than by reaching out to new people and strengthening involvement with member you already have? Capitalizing on both well-established and new relationships lays a strong foundation for future growth.

And incorporating the following six important “R’s” into your growth strategy sets your community firmly on that foundation.

1. Reach Out

Reaching out to new people adds numbers to your community, but more than that, it brings in fresh ideas and energy. Purposeful networking, casual conversations, and specially planned outreach events are all good ways to reach out and boost numbers.

2. Reconnect 

Once attracted to your community, new recruits need grounding and intentional contacts. Setting up specific mentoring opportunities connects new members with well-established members, ensuring continued interest for both and improving retention.

3. Respect

From the quietest to the most vocal, each voice deserves an attentive audience. Community members who see their ideas consistently considered and incorporated feel respected, keeping them engaged and motivated.

4. Respond

How better to include people and improve than to elicit feedback from the community and take action based on their ideas and experience? Not every idea is a good idea, but every member is an important member and putting as many ideas into practice as possible shows that.

5. Revise

Mentoring and involvement looking good? Keep going. Thinking you have arrived is the quickest way to demise while continually looking for ways to change things up, improve, and expand maintains interest, attracts attention, and demonstrates vitality.

6. Risk

From new project ideas to new outreach tactics, taking educated risks involves new people and attracts even more. Not every new endeavor yields profitable or positive results, but avoiding risks will certainly result in stagnation, halting growth and contributing to the deterioration of the foundation you so painstakingly laid.


This brings us full circle to the first step: out-reach. Community growth will always include both bringing in new people and ensuring the continued engagement of those already a part. Constantly taking risks to accomplish both aspects leads to growth, both in numbers, depth, and strength.

Hope you found this informative! As always, if you are feeling ready to build your own community, we encourage you to check out SocialEngine. We’d love to help you build something great!

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Dedicated Community Management, the Key to Taking Your Branded Community to the Next Level


Every business owner, CEO or executive board would love to have a customer base as loyal as the online and offline communities that surround brands like Harley Davidson and Apple. For these customers, money is no object. In many cases, neither is time or a personal life. These customers will stand in line overnight just to get dibs on early releases of new products.

These customers simply must buy the products, the accessories and even a lot of the promotional merch. In addition, you would literally have to pay some of these customers to stop talking about the brand they love whenever the topic comes up.

How does this happen for a company? Can it happen for your company?

With the SocialEngine Platform anyone can build a community. However, the question still remains, how do you then get customers to get excited about the community you’ve built and about your brand?

What is Brand Loyalty at Its Core?

Brand loyalty is when a customer turns to you for everything related to your brand, niche or industry. Take Harley Davidson for example. A brand loyal Harley Davidson customer would contact the brand, visit a local retailer or turn to a brand forum or social media platform for:

  • General help and advice regarding motorcycle products,
  • Service recommendations related to motorcycle products,
  • Advice on buying new motorcycles, used motorcycles and motorcycle related products,
  • Places to find for sale new and used motorcycles and motorcycle related products, and
  • Resources like book recommendations, links to videos , upcoming conference announcements, local motorcycle repair and maintenance classes, biker events in their area and general information on the cycling lifestyle

These customers wouldn’t consider contacting Honda, visiting a local Honda retailer or turning to a Honda brand forum or social media platform for the same information in a million years.


When you break it down this way, it’s easy to see the structure of brand loyalty. It’s also easy to see how to structure your brand in the same way from the beginning.

Sprout Social conducted a study in late 2015. They discovered that on average, businesses were ignoring over 80% of their customers’ requests via social media platforms like Facebook and Twitter.

Many of these same retailers are likely still scratching their heads, hiring experts and conducting board meetings to figure out how to increase brand loyalty.

Brand loyalty doesn’t come from one thing. Though you might hear people say, “Well it comes from …”

  • Positioning yourself as an expert,
  • Designing a stellar product line or offering an excellent service,
  • Providing good customer service, or
  • Making sure to engage with customers via social media

Yes. All of those things do play a part and will likely create a few loyal customers on their own. However, true brand loyalty on the largest scale is when your customers consider your brand a resource. You are the place they go for all their needs related to your niche or industry. Once you take the appropriate steps to become that for your target customer base, they will come to you.

According to Dictionary.Com, a resource is:

“A source of supply, support, or aid, especially one that can be readily drawn upon when needed. “

  • Who do you need to hire?
  • What type of satellite branches do you need to open?
  • What type of content do you need to publish online?
  • What kind of free physical books do you need to publish and distribute?
  • What types of events or classes do you need to host?
  • What do you need to do …

… to be a true resource for your ideal customer?

Therefore, your approach to community building and community management should start somewhere like this:

Ask us anything regarding our niche, (within legal or ethical reason of course). We’ve built this platform for you to ask or say anything. Pour your heart out. Never stop talking to us. We care. We want to hear it. We will find the answers you need or compensate you for your trouble in some way with free stuff. Really, ask us anything.  Contact us anytime day or night.

That’s all we’ve got for now! As always, if you are feeling inspired to get out there and build your own community, we encourage you to check out SocialEngine. Let us help you make your dreams of building your own social network a reality.

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August Community Roundup

Hey everybody! Here’s a quick recap of what is happening in the SocialEngine Community in the month of August.

New Add-ons and Updates:

Personal bookmarks – This plugin allows your users to add their favorite pages, into special tab.

Advanced Events Plugin – With this plugin your users can create both online (webinars) and offline (having location) Events on your website.

Advanced Events : Videos Extension – Advanced Events Videos Extension enabled to you upload Videos for the events on your website. With this extension, you would be able to upload from Youtube (via Single URL and Playlists), Vimeo, Daily Motion, From URL, From Embed Code and My Computer.


Challenges – this plugin forces your users to return to your social network and update his progress on new challenges.

Zip Code Radius Search Plugin – This plugin will add a zip code radius search to your Social Engine members.

Translation Plugin – This plugin contains two translation widgets. The Google translate widget and the “text translation” widget gives you the ability to integrate a text translation panel into your site.

Community Owner Spotlight: – Viral news from around the internet!

Screen Shot 2016-08-25 at 2.51.19 PM – Aggregate for news with a positive spin.

Screen Shot 2016-08-25 at 2.51.28 PM

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6 Community Management Tips for Your Social Accounts


There’s a lot of talk these days about community building as marketing strategy. One of the main components is growing a social media following. The same marketing and community management best practices hold true for most every social site from Facebook to YouTube, Twitter, Instagram, Vine, LinkedIn, and beyond.

Here are our 6 community management tips for your social media accounts.

1. Create a Community Persona

Social media is personal and as such it’s important that your customers feel they are interacting with real people. Let your social media team members show a little bit of their own personalities – real or cultivated. Depending on the company voice they could be professional experts, a fun friend, or anything in between. You may want them to sign off posts with their name or a team name.

2. Maintain Company Branding

While it’s great to have fun with social accounts, it’s important to maintain branding throughout. Never post something that doesn’t fit with the company mission. Don’t misrepresent the brand or post something publicly that wouldn’t be sent privately.

3. Be Responsive

Community management is actually customer service in disguise! It’s vital to respond to every comment, good and bad, every time someone posts on your social accounts. Thank customers for praise, ohh and ahh over their photos and videos, respond to any needs just as you would if they contacted the company directly. Stick strictly to customer service policy when it comes to negative comments.

4. Deliver Exciting Content

This is why you have social accounts in the first place! Mix up videos, photos, links, product/service information, and interesting internal or external content that fits your brand and community. If you generate your own content like videos or blogs (and you should), this is it’s time to shine! But don’t be afraid to post content from other companies or sites. As long as they’re not a competitor!

5. Encourage Community Engagement

This may be the most important aspect of community management. Ask questions in posts. Ask for help or opinions. Set up calls to action for photos and videos. Host contests and post polls. Every time someone interacts with your page or posts it will show in their own feed and is spread to their friends and contacts. It’s essentially free advertising, and it’s vital in growing your following.

6. Try New Things

Don’t be afraid to mix things up! Try a new hashtag, change cover photos, sign off posts differently, play with post length, timing, and frequency. Social media is always changing and it’s easy to get left behind. Staying creative and new will energize your community and your employees.

Good stuff right? We hope you learned a bunch and encourage you to get out there and apply these tips to your own network. Feel free to leave a comment with your own thoughts or tips on how to best manage your accounts.

As always, if you are feeling inspired to get out there and build your own community, we encourage you to check out SocialEngine. Let us help you make your dreams of building your own social network a reality.

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