SocialEngine Blog

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Documentation Updates and Progress

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Happy December! We figured we would roll in December with an update regarding progress on our Documentation for SocialEngine Cloud and PHP. We’ve been working hard, adding new tutorials for SocialEngine Cloud as well as updating current documentation for SocialEngine PHP.

We’re happy to announce we’ve created 20 new articles for SocialEngine Cloud! As for SocialEngine PHP, articles are still in the process of being updated, but the count for completed tutorial updates is now at 31 for SocialEngine PHP! That’s a total of 51 documents created and updated within the past two months! Pretty awesome! Our goal is to update the entire document library and add more tutorials and resources for developers and customers alike.

Need tutorials? No problem! You can request tutorials from our community or contact us. Just make sure to put “Tutorial Request” in the subject and give some detail on what the tutorial is about.

We are committed to the success of every client, third-party developer, and SocialEngine team member. It is our hope current improvements, and those coming in the future, will further strengthen the relationship with all of you.  

“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.”~Pele

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November Community Roundup

Hey everybody! Here’s a quick recap of what is happening in the SocialEngine Community in the month of November.

New Add-ons and Updates:

Suggestions Plugin – Suggestion / Recommendation plugin is a lightweight and powerful tool which allows increasing members interaction and content sharing.

Raven Theme – Enjoy a theme with the best features: – Responsive Design – New design with a Vertical Navigation. – Landing Page to create an awesome presentation. – Endless color possibilities, that can be changed with ease, by changing few color codes in Theme CSS.

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Hashtags Plugin – Hashtags can be used while updating status via Activity Feed which will be autodetected intelligently by the plugin and gets added in the trending list.

iOS and Android Native Mobile Apps – Native API powered app with push notifications, camera support, gesture controls, device orientation, and more!

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Community Owner Spotlight:

Nextdor.org – “NextDor provides a comprehensive ecosystem for Jewish social entrepreneurs through live events, one-on-one mentoring and memberships which include online learning and peer support.”

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Citro.ro – “The main idea of CITRO is to create the biggest Social Network in Romania for people who are studying and working in the field of IT&C in Romania.”

Rocketmic.onsocialengine.com/ – “Music network to connect with those who understand your vision.”

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Wearecancer.onsocialengine.com  – another maybe. It is plain but a good site concept for cancer information. “Connecting cancer survivors.

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3 Tips for Successful Community Management

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A successful brand is more than its flashy online presence. It’s a community. Managing your brand followers takes more than regular tweets. It takes a purposeful brand to lend an active ear and offer meaningful, solution-driven content.

As you build your branded space online for loyal fans, keep these three tips in mind for successful community management.

Keep It Niche

Your brand attracts specific clients. So, why wouldn’t you want to cater your community to those same niche clients? When your tone and topics stay focused on their interests, they stay interested. It’s that simple.

Your same audience can go anywhere for generic industry listicles and news. Cater to your ideal clients and create a unique space with your brand for them to feel understood.

Listen to the Critics

Fans of a brand show support when they’re involved and their voices are valued. In order for their voices to be heard, your brand needs to be listening. That’s easy when everyone’s happy.

But when the complaints start rolling in, that’s an opportunity to show up. Loyalty goes both ways. Listening, asking for ideas, and adjusting to your people’s needs will keep your brand relevant and ahead of competitors.

Put the People First

Your people’s needs sustain the brand, not the other way around. Ensure every idea starts by offering a solution to your fans. If you think of something fun just for the sake of fun, there’s no guarantee for sustainability.

Use your followers’ comments and input as a jumping off point for every new concept to get your community on board from day one. Keep their interests in mind as you develop, asking for feedback often. Involving your community along the way provides them an exciting sneak peek. It also giving them a sense of ownership in the final outcome, selling your project before it’s even up for grabs.

Contact us for more on successfully managing your online community.

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Fantastic Social Features for a Successful Online Community

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When building an online community, social features are an essential part of the mix. They can help establish a loyal membership, help you to advertise via free media outlets (Facebook, Twitter, etc) and help your users connect in meaningful ways. One of the reasons we’re SocialEngine is that we give you these tools to help you put the Social in your community. Here’s how we do that and why we’re the best choice to make your online community successful.

Activity Feed (wall)

This is the hub of your community. It’s where the action takes place and what grabs your member’s attention right when they log into your site. Within minutes, your members can see what their friends have been up to, find interesting content that’s recently been shared on the site, and even share what they’ve been up to. SocialEngine allows you full control over the Activity Feed which can be crucial to your user’s satisfaction.

Multi-Channel Publishing

SocialEngine offers Facebook, Twitter, and Janrain Integration that provides publishing option to multiple social websites right from the wall. This is great for your site as it allows your users to post to their Facebook, Twitter, and other social media sites that Janrain offers. With users publishing to various social media sites, you get some great, free exposure for your site. You can’t beat free advertising! This also helps keep people on your site longer as they can post right to their various social sites without leaving your community. Giving your members easy tools to use is a key to user retention.

Networks

Here’s a very cool feature that can make a huge difference in your community. Networks allows you the ability to have specialized networks of users all grouped together by their interests or location or however you decide to set up the networks. You can even set it to automatically put a user in a network when they sign up based on profile details they fill in. Users in a network will only see the wall content shared by other users in the same network and interact with other users in their network. Ads can also be set just to show to users in a specific network for better ad targeting.

Groups and Events Walls

Each Group or Event has its very own wall (activity feed). With this awesome feature users in a Group or users that are following an Event will see the activity just for that Group or Event. This is a great way to keep them engaged as they can easily see what’s happening just for this specific area. SocialEngine gives you control over Events and Groups for better website management.

Chat module

People love to talk. It’s a natural thing online these days to have a Chat system. SocialEngine gives you a great Chat feature that allows you to control how it works and create various chat rooms.

Building conversations

The SocialEngine system is very flexible and allows you to really get your users interacting on content in areas of the site that you prefer them to post in. They can comment on the feed activity in addition to commenting where you place the comment widget. This is a great way to give you more control over your site. It’s also a perfect way to engage your users and get the conversations going.

With all of the above tools, plus the many more in SocialEngine, you’ll be well on your way to building and establishing a successful online community. Stay tuned for more articles that will help you build the website of your dreams with SocialEngine!

Coming together is a beginning; keeping together is progress; working together is success.~ Henry Ford

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New E-Commerce Marketplace Details

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Hello Everyone!

Hope you all had a wonderful weekend! Over the past couple days we have received a few questions so we wanted to take some time to provide a bit more detail regarding the new E-Commerce Certified Marketplace.

Marketplace Reasoning

When we purchased SocialEngine one thing became very clearly right off the bat, we need a certification process for 3rd party add-ons. Our developers were bogged down in support requests from individuals running SocialEngine PHP with multiple add-ons. These add-ons had made it to the store without any sort of screening process making it impossible for us to provide any kind of meaningful support. We couldn’t focus on the core product due to the high volume of support needs trying to identify if the problem was a core problem or one due to add-ons.

In light of so many obstacles related to the lack of supervision in the marketplace we received requests from both our customers and our developers for some sort of certification process. Our customers wanted to know that the add-ons they were purchasing wouldn’t denigrate the performance of their SocialEngine community while our developers wanted a way to distinguish themselves from low quality plugins and have the opportunity to drive visibility for their products and services.

We firmly believe this is going to be a very beneficial and successful endeavor for everyone.

MARKETPLACE OVERVIEW

The following is a description of the criteria and processes we have set up to ensure that the plugins in the SocialEngine Marketplace are both functional and safe.

Certification

Approval criteria:

  • Installs on the core
  • Does what it describes
  • Has email contact for support
  • Provides: screenshot, description, zip with code files

Submission Process:

  • Logged into marketplace
  • Code delivered via zip file
  • One-step process to upload zip file during checkout
  • Any denied submission will have an accompanied explanation

Listing Requirements

  • Logo
  • Short description of services
  • Short description of experience
  • Contact info
  • Support email

App Visibility Functionality:

  • Categories
  • Popular
  • New
  • Note: featured and sponsored not in the initial launch but on the roadmap

Ratings and Reviews

  • 5 star rating system
  • Customer must have purchased to be able to review
  • Opportunity for developers to respond to reviews

App Delivery

  • Downloaded from store
  • Link sent in purchase confirmation email

The initial launch introduced the new design and certification process. Upcoming improvements will include details mentioned above, improvements from feedback we receive, as well as from our own observations of things that we find may need improving.

We are also working hard to approve Certified Developer applications. We had terrific response to the program and have many applications to check. Our team is working very hard to check all pending submittals.

We appreciate your participation, feedback and patience while we work towards a better experience for all involved. It is our goal to have the best E-Commerce Marketplace solution that benefits all participants.

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Unique Community Management Strategies

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It is common for digital entrepreneurs to focus on metrics like page views, social media likes, and social shares when in actuality, none of this matters to your bottom line as much as your community engagement does.

One of the most important factors in your company’s profitability is the strength of your community. Running a successful business means always caring about the people involved. If you want to grow a solid business, having great community management strategies are critical to your success.

Unique Community Management Strategies 

1. Use a platform where people can connect to one another – The platform of your community doesn’t matter too much as long as people are able to connect with you and one another. However, it is smart to go where your potential clients already are. Consider creating your community on a platform like Facebook where you can create a private group. Or you can create a community on platforms like Reddit or Quora where you constantly have to share knowledge and value to rise to the top.

2. Constantly give value to your community – Your business isn’t about you, it’s about how many people you serve and give value to. Really get to know your ideal customers through surveys, phone calls, and polls (this can also be done in Facebook groups or on your SocialEngine site). Get to know what their main issue is, and then create a free solution that will help them gain a quick win. Also, make sure that you are a thought leader in your niche by doing webinars, creating courses, writing books, doing interviews with other experts in your niche, and creating innovative content that it fresh and new.

3. Find a way to be everywhere at once – The people in your community need to feel like you really care for their best interests. Talk to them, constantly. Now, of course, you really cannot be everywhere at once but you can make it feel like you are. Automate social media updates, create evergreen content and automate it use email autoresponders, hire social media assistants to talk to customers on your behalf and post live video updates of you weekly in your community.

Utilizing these unique techniques will make your community members feel comfortable and cared for. As a result, they will buy from you again and again while also referring their friends to you.

Looking for a way to host your own unique and thriving community? Check out SocialEngine’s affordable and effective solutions. Want to know more? Check out this free trial of every solution that we sell. 

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Website Progress Update

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Hello Everyone!

We recently rolled out our website relaunch and got some great feedback. We want to thank all of you that have contacted us with issues, feedback and concerns. As many have been asking about the Certified Marketplace and other issues, we wanted to update you all about the progress.

Certified Marketplace

Our team is working hard to approve developer applications and products in the store. We anticipate the Certified Marketplace to start filling up soon. Reviews were not brought in from old products as everything is being resubmitted. We feel this is the best way to start fresh on our Certified Developer program.

Developer Documentation

We’ve had a lot of inquiries regarding developer documentation. This is in the works and we anticipate having a good knowledge base of articles in the near future.

Account Issues

We are aware of some account issues for some clients. We are working on fixing any such issues. If you don’t see your downloads or paid licenses, please do contact our support. You will not be charged to contact our support for these issues.

We appreciate the time you are all taking to report issues and for the great feedback you’ve taken the time to provide us. Thank you all for your continued support!

Sincerely,

The SocialEngine Team

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Our Relaunch Has Happened!

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As many of you know, we have been working on a giant transformation over here at SocialEngine. We have been working with third party developers customers alike to bring to you all a brand new e-commerce and certified 3rd-party developer platform that will be instrumental in the future growth of SocialEngine and the forthcoming marketplace.

“The new brand and platform represents a new era for SocialEngine,” states James Clark, co-president and CEO of SocialEngine. “We meticulously focused on creating a site promoting and evangelizing our third-party developers, upgrading our knowledge base, while setting the stage for a brand new e-commerce-enabled certified marketplace launch to follow soon.”

With the re-launch of our website we are offering some great new features on top of a beautifully designed interface. Here are some key features of the new site:

  • Visibility for certified developers
  • New knowledge base
  • New support center
  • New brand identity
  • Platform to launch SocialEngine Marketplace
  • Custom e-commerce platform for future products and strategic verticals

But that’s not all! We’ve also unveiled a new pricing model for our SE PHP platform. In efforts to simplify pricing and bring down costs for our customers, we are now offering two SE PHP options, SocialEngine Essential $299 and SocialEngine Advanced for $549.

“Reducing our product costs provides more budget for SocialEngine customers to purchase from our certified 3rd party developers,” states James Clark. “Giving our customers more budget flexibility to purchase custom add-ons drives home our commitment to a robust and thriving certified 3rd party developer network.”

We’re very excited to unveil the product of so much hard work and dedication to both our clients and our developers. Go check out the new website over at www.socialengine.com

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Using Influencer Marketing as an Online Community Management Strategy to Stimulate Growth

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One of the best ways to stimulate growth in your branded or crowdfunding social community is to invite social influencers to join your community.

When you really think about it, asking someone to simply join an online community is one of the easiest call-to-actions for anyone to answer, “yes,” to. In addition, when you add the power of word-of-mouth advertising to that simple, no-pressure call-to-action, you’ve got a recipe for success.

Community Management to Stimulate Growth

Many social influencers have huge groups of followers that are intensely loyal to their message and image. A study by McKinsey & Company found that, “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising,” and word-of-mouth advertising is important throughout the consumer journey from initial consideration to active evaluation to moment of purchase. In addition, companies retained customers they got through word-of-mouth advertising 37% more.

How to Get Started

Just like any ad campaign, you want to decide who your target customer is to find the perfect influencer. There are now agencies that are completely devoted to finding and securing the perfect social media influencers for organizations. They use analytics to determine which influencers:

  • Have the most sway in your market and region,
  • Resonate with your brand’s core morals and principles,
  • Are already engaging about your product or similar products,
  • Have the most powerful engagement with and influence over their following,
  • Offer quality, organic content as opposed to generic post frequency (which eventually becomes regarded as spamming),
  • Are actually people and not organizations, (unless organizations can truly suit your needs, people are more influential), and
  • Post and Tweet about other topics your target market might have interest in,

Contact us today at SocialEngine to start building your branded community. Our platform can have you up and running quickly. Build a community today and engage with your target market on a deeper level.

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Welcome Raymond to Our Team!

We are very happy to welcome Raymond Benc, founder of PHPFox on board as our newest team member! Some of you may be aware that he recently announced his resignation from phpFox. After some discussions around what SocialEngine is doing and how he could add value to the team he has accepted a position on our team as Lead Developer! Raymond comes with expertise in many programming languages and will be a great asset to SocialEngine as he spearheads the PHP development efforts.

Coming out of the gate, Raymond will focus on:

  • Modernizing development of SE PHP
  • Ensuring PHP 7 Compatibility in SE PHP 4.9
  • Working on creating a plan moving forward to bring SE PHP to use latest technologies such as Zend Framework 3, LESS compiling, jQuery and React.js

In the future, Raymond will provide technical and domain expertise in areas of packaging, product delivery and plugin updates, license validation, and much more.

Welcome aboard Raymond!

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