One of the key challenges for every online community is retention. Even if you have the most entertaining social network on the web, there are millions of other distractions on the Internet, so don’t take it too personally if your members don’t stay perpetually engaged with your network. That said, you should do everything you can to create a sticky experience. One of the most basic ways to do this is to frequently remind your members when they have notifications they haven’t seen, or when there is new content that might interest them.
Today we’ve added a new feature to SE Cloud that we call “daily highlights”. Your members will now automatically receive a daily email from your network including any notifications they haven’t yet read, as well as a short list of the day’s most popular posts. If there’s nothing new to report, an email won’t be sent. Members can easily opt out of the email by editing their email settings.
Let us know what you think about this feature. Is daily a good frequency? What other content would you like to see included in this email?