Welcome Donna!

Greetings all! We have some exciting news for everyone. We’d like you all to join us in welcoming the newest member of our team, Donna Bryant. Donna will be joining SocialEngine as our Chief Evangelist and we couldn’t be more excited. Keep an eye out on the blog and in the founder’s community and say… Continue reading Welcome Donna!

How Interest-Based Communities Help Those with Social Anxiety

With social anxiety being the number one disorder troubling today’s society, it is only natural that we collectively look for effective solutions. Fortunately, one solution, the beginning of a path to healthy interaction, is profoundly simple: interest-based communities offer a natural solution on several fronts. First let’s look at some of the fears that keep… Continue reading How Interest-Based Communities Help Those with Social Anxiety

Branded Communities: Who, What, Why, When, & Where

Branding your community takes it to the next level. First, it benefits those in the community by requiring them to clearly identify ideology, methodology, foundations, and goals. Second, it creates a natural and effective way to reach out to others, resulting in growth in numbers and maturity of purpose. So let’s explore five essential aspects… Continue reading Branded Communities: Who, What, Why, When, & Where

Crowdfunding: Beyond Fundraising

From traditional fundraising and peer-to-peer loans to the emerging models of consumer-to-business and marketplace loans, the potential of crowdfunding is seemingly limitless. A Needs Business Crowdfunding can be thought of, simply, as the process of pooling funds together to support a cause, creative project or even a product. While this idea is not new it… Continue reading Crowdfunding: Beyond Fundraising

Relationships and the 6 "R's": the Foundation and Keys for Community Management

People are the foundation of and the reason for community, so how better to grow yours than by reaching out to new people and strengthening involvement with member you already have? Capitalizing on both well-established and new relationships lays a strong foundation for future growth. And incorporating the following six important “R’s” into your growth… Continue reading Relationships and the 6 "R's": the Foundation and Keys for Community Management

Dedicated Community Management, the Key to Taking Your Branded Community to the Next Level

Every business owner, CEO or executive board would love to have a customer base as loyal as the online and offline communities that surround brands like Harley Davidson and Apple. For these customers, money is no object. In many cases, neither is time or a personal life. These customers will stand in line overnight just… Continue reading Dedicated Community Management, the Key to Taking Your Branded Community to the Next Level

Five Steps to a Successful Branded Community

Companies wishing to create a community bond between themselves and their consumers should consider branding their businesses online. A branded community is marketing focused on nurturing the attachment a customer can experience towards a product or brand. Below are steps to ensure building a successful branded community. Don’t look at your branded community as a marketing strategy, but… Continue reading Five Steps to a Successful Branded Community

The Benefits of Interest-based Communities

Communities have always existed. Since humanity first began communities were called tribes, which were a group of individuals banning together against the elements. People in these nomadic groups then created their own religions, cultures, and ideals in order to form a sense of belonging as well as structure. In today’s high tech world we look… Continue reading The Benefits of Interest-based Communities